PRIVACY POLICY
Last updated: 2025
REUEL TECNOLOGIA LTDA, registered under CNPJ 63.457.206/00001-65 and headquartered at Setor Comercial Sul – Quadra 2 – Bloco C, number 92 – Room 101, ZIP Code 70.302.908, BRASÍLIA/DF, Brazil, hereinafter referred to as REUEL, establishes this Privacy Policy to inform the USER how their data is collected, used, stored and protected, in accordance with the Brazilian General Data Protection Law – LGPD (Law 13.709/2018) and other applicable regulations.
1. DATA COLLECTED
REUEL may collect the following personal data:
- Registration data: full name, CPF, driver's license (CNH), e-mail, phone number, date of birth, photo and address.
- Geolocation data: real-time location necessary for the service to operate.
- Financial data: card tokenization, payment history, PIX transactions.
- Usage data: ratings, trip/delivery history and interactions.
- Technical data: IP address, device, device model, app version.
2. PURPOSE OF DATA USE
The data is used for the following purposes:
- Provision of transportation and delivery services.
- Geolocation of the vehicle and user during rides or deliveries.
- Anti-fraud security and identity validation.
- Payment processing.
- Improvement of the platform experience.
- Compliance with legal or court obligations.
3. DATA SHARING
REUEL may share data only with:
- Partner drivers during the service (name, location, contact details).
- Payment processors.
- Public authorities when there is a legal requirement.
- Fraud prevention and authentication companies.
We never sell personal data.
4. STORAGE AND RETENTION PERIOD
The data will be stored in a secure environment for the period necessary for:
- Provision of the service.
- Compliance with legal and regulatory requirements.
- Regular exercise of rights in legal proceedings.
Data may be retained even after account deletion, exclusively for legal purposes.
5. DATA SUBJECT (USER) RIGHTS
Under the LGPD, the user may request at any time:
- Access to their data.
- Correction of inaccurate data.
- Anonymization or portability.
- Deletion, when applicable.
- Withdrawal of consent.
Requests must be made via e-mail: suporte@reuel.app.br.
6. LEGAL BASES
Data processing is based on the following items of article 7 of the LGPD:
- Item I – Consent.
- Item II – Compliance with legal obligation.
- Item V – Performance of a contract.
- Item IX – Legitimate interest.
7. INFORMATION SECURITY
REUEL adopts the following security measures:
- Encryption.
- Access control.
- Anti-fraud monitoring.
- Cloud servers with protection protocols.
8. COOKIES AND TRACKING TECHNOLOGIES
By browsing the app or website, the user agrees to the use of cookies for the following purposes:
- Authentication.
- Personalization of the user experience.
- Security.
- Usage metrics and analytics.
9. TECHNICAL POLICY FOR THE RIDE DISTRIBUTION ALGORITHM
This document describes how REUEL's ride distribution algorithm works, based on objective and auditable criteria aligned with the LGPD, ensuring algorithmic fairness, transparency and operational efficiency.
9.1. Criteria evaluated
Driver rating, acceptance rate, cancellation rate, distance, daily trip balance and online time.
9.2. Governance and LGPD
The algorithm does not use sensitive data. Automated decisions are explainable and recorded.
9.3. Algorithmic audit
Decision logs, algorithm versioning, bias monitoring and recovery mechanisms ensure regulatory compliance and enable auditing. Drivers may request review, in accordance with the LGPD (Law 13.709/2018).
10. POLICY CHANGES
This Policy may be updated, with prior notice provided within the application.
11. JURISDICTION
The courts of Brasília – DF, Brazil, are elected to settle any disputes arising from this Policy.
12. DATA PROTECTION OFFICER (DPO) CONTACT
Official e-mail: suporte@reuel.app.br.
Address: SCS – Qd 2 – Bloco C, nº 92 – Room 101, ZIP Code 70.302.908, BRASÍLIA/DF, Brazil.